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BMS and Pfizer Launch Direct-to-Consumer Eliquis Sales at 40% Discount Ahead of Medicare Price Cuts

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SHERIDAN, WYOMING – July 21, 2025 – Bristol Myers Squibb (BMS) and Pfizer have announced a strategic move to offer their blockbuster blood thinner Eliquis directly to U.S. patients at a 40% discount off the current list price—marking a significant shift in their market approach ahead of Medicare’s negotiated pricing, which takes effect in 2026.

Starting September 8, eligible patients with a prescription will be able to purchase Eliquis through the expanded Eliquis 360 Support program. Originally designed for patient education and insurance assistance, the program now includes direct-to-consumer (DTC) sales aimed at reducing out-of-pocket expenses for uninsured, underinsured, and self-pay patients.

Strategic Expansion Amid Industry-Wide DTC Trends

The move reflects a growing trend among pharmaceutical companies to explore direct-to-consumer models. In recent years:

BMS Faces Setback in Phase III Myelofibrosis Trial for Anemia Drug Reblozyl

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SHERIDAN, WYOMING – July 21, 2025 – Bristol Myers Squibb’s (BMS) leading anemia therapy, Reblozyl, has failed to meet its primary endpoint in a pivotal Phase III trial for myelofibrosis-associated anemia, highlighting the ongoing challenges in addressing this difficult-to-treat condition.

The INDEPENDENCE study, designed to evaluate Reblozyl's ability to reduce patients’ dependence on red blood cell transfusions, did not achieve statistical significance on its primary objective—independence from transfusions for 12 consecutive weeks within the first 24 weeks of treatment. The company disclosed the outcome in a news release last Friday but withheld detailed data on transfusion independence rates.

GSK’s Blenrep Faces Major Setback After FDA Advisory Committee Vote

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SHERIDAN, WYOMING – July 21, 2025 – GlaxoSmithKline’s ambitions to relaunch its antibody-drug conjugate Blenrep for multiple myeloma treatment faced a critical blow last Thursday, as the U.S. Food and Drug Administration’s Oncologic Drugs Advisory Committee (ODAC) rejected two proposed combination therapies over persistent safety and dosing concerns.

Safety Risks and Dosing Shortfalls Undermine Confidence

The advisory panel found that the benefits of Blenrep do not outweigh its risks for patients with relapsed or refractory multiple myeloma. In two separate votes, the committee expressed strong reservations about the drug’s risk-benefit profile:

Sarepta’s Strategic Overhaul Sparks Investor Confidence Amid Restructuring and Pipeline Shift

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SHERIDAN, WYOMING – July 21, 2025 – Sarepta Therapeutics has taken bold steps to reshape its business, unveiling a sweeping organizational overhaul that includes significant workforce reductions, a strategic pipeline pivot, and a new safety warning on its flagship gene therapy product. The move, announced late Wednesday, is positioning the company for long-term resilience — a shift that has already caught the attention of analysts and investors alike.

Strategic Restructuring Targets Operational Focus

Sarepta confirmed it has laid off over one-third of its workforce, parting ways with approximately 500 employees. This downsizing accompanies a pivot toward its siRNA platform assets, a strategic move designed to streamline operations and sharpen the company’s research focus. The restructuring coincided with second-quarter financial disclosures, revealing $513 million in sales from Sarepta’s Duchenne muscular dystrophy (DMD) portfolio.

Novartis Accelerates U.S. Manufacturing Shift as Tariff Threats Loom

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SHERIDAN, WYOMING – July 21, 2025 – Novartis is intensifying its strategic push to relocate key drug manufacturing operations to the United States, aiming to safeguard its U.S. market position against potential tariff impacts. In its second-quarter earnings call last Thursday, CEO Vas Narasimhan emphasized the urgency of reshoring production, while acknowledging the complexity of fully transitioning manufacturing operations.

Novartis Targets Full U.S. Production for Key Medicines

Novartis confirmed its commitment to moving the production of its major medicines for the American market entirely to the U.S. “We’re moving as fast as possible to ensure that within the next few years we’re able to produce our key medicines [in the U.S.] and therefore fully mitigate the tariff impact,” stated Narasimhan.

Wellhub Acquires Urban Sports Club to Expand Corporate Wellbeing Solutions Across Europe

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SHERIDAN, WYOMING – July 21, 2025 – Wellhub, a global corporate wellbeing platform, has announced today the signing of a definitive agreement to acquire Urban Sports Club, a leading European provider of corporate fitness programs and consumer wellness offerings. This strategic acquisition positions Wellhub to strengthen its presence in Europe while enhancing its portfolio of wellbeing solutions for corporate clients and their employees.

Expanding Reach in a Growing Corporate Wellbeing Market

The acquisition marks a milestone in the corporate wellbeing sector. By combining Wellhub’s extensive fitness, wellness, and mental health offerings across the U.S., Latin America, and Europe with Urban Sports Club’s established European network, the partnership sets the stage for accelerated growth and innovation.

Moderna Secures Full FDA Approval for Pediatric COVID-19 Vaccine Amid Regulatory Momentum

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SHERIDAN, WYOMING – July 12, 2025 – Moderna has received full approval from the U.S. Food and Drug Administration for its COVID-19 vaccine, Spikevax, for children aged 6 months through 11 years who are at higher risk of contracting the disease, reinforcing the company’s position as a key innovator in the mRNA vaccine space.

Spikevax, which had previously been available to children only under an emergency use authorization, is now fully approved for:

  • Children 6 months through 11 years at increased risk
  • Individuals aged 6 months through 64 years at increased risk
  • All adults 65 years and older

Moderna expects to make the updated Spikevax shot available ahead of the 2025-2026 respiratory virus season.

Momentum Across Moderna’s mRNA Vaccine Pipeline

FDA Transparency Reveals Strategic Lessons from Rejection Letters for Kisunla, Vyondys 53, and Sunlenca

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SHERIDAN, WYOMING – July 12, 2025 – A landmark release of 200 complete response letters (CRLs) by the U.S. Food and Drug Administration (FDA) has unveiled a decade of regulatory decisions behind once-rejected therapies, now approved and on the market. Among the most revealing cases are Eli Lilly’s Alzheimer’s treatment Kisunla, Sarepta’s Duchenne muscular dystrophy drug Vyondys 53, and Gilead’s long-acting HIV therapy Sunlenca.

This unprecedented act of “radical transparency” by the FDA marks a rare window into the regulatory reasoning typically hidden from public view. Each letter provides detailed insight into the challenges biopharmaceutical companies face—from inadequate safety data to packaging compatibility issues—offering strategic guidance for future drug development and market approval.

Kisunla CRL Highlights FDA’s Long-Term Safety Expectations

Bio-Rad Broadens ddPCR Leadership with Launch of QX Continuum and QX700 Series Platforms

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SHERIDAN, WYOMING – July 8, 2025 – Bio-Rad Laboratories, Inc. has significantly expanded its presence in the digital PCR market with the launch of four new Droplet Digital™ PCR (ddPCR™) platforms, reinforcing its position as a global leader in life science research and clinical diagnostics. This strategic rollout includes the debut of the QX Continuum™ system and the QX700™ series, the latter resulting from Bio-Rad’s recent acquisition of digital PCR innovator Stilla Technologies.

Comprehensive ddPCR Portfolio Supports Precision and Scalability

By integrating the newly acquired technologies with its established QX200™ and QX600™ systems, Bio-Rad now offers the most comprehensive line of ddPCR instruments on the market. The portfolio includes over 400,000 assays designed to support a wide array of applications in life science and diagnostics.

The enhanced ddPCR offering delivers:

Bio-Rad Expands Anti-Idiotypic Antibody Portfolio and SpyCatcher Reagent Line for Bioanalysis Innovation

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SHERIDAN, WYOMING – July 8, 2025 – Bio-Rad Laboratories, Inc. has announced a significant expansion of its recombinant monoclonal anti-idiotypic antibody and SpyCatcher reagent portfolios, reinforcing its support for bioanalytical assay development and antibody drug discovery across the life sciences sector.

Extended antibody coverage for leading biotherapeutics

The newly introduced anti-idiotypic antibodies target a range of high-profile biologics: pertuzumab (Perjeta), guselkumab (Tremfya), canakinumab (Ilaris), belimumab (Benlysta), and the bispecific antibody emicizumab (Hemlibra). These additions enhance Bio-Rad’s ability to support pharmacokinetic (PK) and anti-drug-antibody (ADA) assays that are essential for monitoring both innovator and biosimilar therapies.