SHERIDAN, WYOMING - December 26, 2025 - Yokohama Rubber is leveraging the global reach of the Gymkhana stunt-film franchise to spotlight its ADVAN flagship performance tires, with the latest episode "Gymkhana: Aussie Shred" showcasing ADVAN-equipped Subaru machinery and racking up more than 5.3 million views in its first week online.
ADVAN brand visibility in a high-impact global stunt platform
The new film, released on Hoonigan Media Machine's official YouTube channel on December 9, 2025, is the third consecutive Gymkhana installment to feature ADVAN tires as original equipment on the lead vehicle.
Co-produced by Hoonigan Media Machine, 321 Action Action and Subaru Motorsports USA, the series has become a global benchmark for extreme driving content, delivering sustained visibility for tire and performance brands among highly engaged enthusiasts.
In "Gymkhana: Aussie Shred," the spotlight falls on the Subaru "Brataroo" 9500 Turbo, a specially engineered reinterpretation of the 1978 Subaru BRAT with a 670-horsepower powertrain built specifically for Gymkhana-grade stunt work. Set against dramatic locations across Australia, the film gives Yokohama a vivid stage to demonstrate ADVAN's capabilities in real-world, high-stress conditions.
High grip and rigidity across surfaces with ADVAN A052 and ADVAN APEX V601
The Brataroo runs on Yokohama Rubber's 18-inch ADVAN A052 street sports tires and ADVAN APEX V601 high-performance tires.
Across race circuits, mixed surfaces and gravel sections, the tires are showcased managing:
- Extreme lateral loads during aggressive drifting sequences
- High-speed stability in straight-line acceleration and braking
- Rapid grip transitions between asphalt and looser surfaces
According to Yokohama, the ADVAN lineup on the car achieves a "perfect balance of high grip and rigidity" in these harsh environments, providing the foundation Travis Pastrana needs to execute next-level stunts, including a 160-foot (about 50 meters) jump across a deep canyon. As both a "Team Yokohama" ambassador and a long-standing action sports icon, Pastrana's driving links ADVAN performance to a broader community of motorsport, drifting and performance-tuning professionals.
Entertainment meets product development and brand positioning
While Gymkhana is first and foremost entertainment, the environment offers a valuable proving ground for tire performance at the limit.
For fleet managers, motorsport teams and performance-focused OEMs, the film underlines how:
- Street-legal ultra-high-performance tires behave in extreme heat, load and transient maneuvers
- Car-tire setups can be tuned for mixed-use scenarios, from track-like surfaces to imperfect public roads
- Brand perception around grip, confidence and control is formed through visually striking, shareable content
Yokohama's multi-film involvement also gives the ADVAN brand recurring exposure in a high-traffic digital channel, reinforcing its positioning as the company's global performance flagship line.
Part of Yokohama's high-value tire growth under YX2026
The Gymkhana partnership aligns with Yokohama Rubber's consumer tire strategy in its 2024-2026 medium-term management plan, Yokohama Transformation 2026 (YX2026).
That plan targets a higher sales mix of high-value-added products, including:
- The global ADVAN flagship brand for performance vehicles
- GEOLANDAR tires for SUVs and pickup trucks
- Winter tires and 18-inch and larger rim-diameter products
By placing ADVAN in a globally visible, high-performance context, Yokohama is reinforcing the brand's role at the top of its portfolio while supporting downstream demand for replacement tires and OEM fitments. For distributors and dealers, the visibility generated by "Gymkhana: Aussie Shred" can translate into stronger pull-through for ADVAN patterns among performance-minded drivers.
Opportunities for OEMs, dealers and motorsport partners
For automotive OEMs, the film underlines the potential of high-profile media collaborations to:
- Demonstrate how factory-equipped tire choices support performance credentials
- Build brand stories around handling, control and driver confidence
- Connect enthusiast communities to global product strategies
For dealers and motorsport partners, ADVAN's role in the series provides additional talking points around real-world durability and grip in extreme stunt conditions that can be translated into track-day, club racing or performance road applications.
Watch the full Gymkhana: Aussie Shred episode and see the ADVAN-equipped Subaru Brataroo in action at https://www.youtube.com/watch?v=daYgg2YSA2g.