SHERIDAN, WYOMING - December 30, 2025 - CPGIO says it has expanded its digital retail footprint by launching on multiple major marketplaces, positioning the company to support consumer brands with broader omnichannel distribution across a mix of mass, specialty, and B2B wholesale platforms.
Multi-marketplace expansion and timing
The company reported successful launches across Nordstrom, Chewy, Lowe's, Faire, and Best Buy, with the rollout beginning in November 2025. For consumer brands, the announcement signals a continued push toward diversified third-party marketplace presence as a growth lever, particularly as retailers extend marketplace models beyond core categories. For service providers and operators, the business impact typically centers on onboarding speed, catalog and content compliance, inventory synchronization, and the ability to manage pricing and pack-out strategy consistently across channels.
What launched where and when
CPGIO outlined a phased rollout across five platforms, spanning home improvement, premium department store retail, pet care, B2B wholesale, and consumer electronics.
- Lowe's launched November 3, 2025, marking entry into home improvement e-commerce; CPGIO said early sell-through has exceeded expectations and it is preparing targeted brand additions.
- Faire launched November 3, 2025 via a Shopify integration, debuting with La Preferida case pack assortments and positioning CPGIO to serve the independent retail channel at scale.
- Chewy launched November 15, 2025; CPGIO said sales doubled month over month during the first full month of operation and it plans assortment expansion into pet-adjacent and white space categories.
- Nordstrom launched December 9, 2025 with the Yankee Candle Premium Collection, with CPGIO citing same-day sales and plans to broaden offerings in 2026 with Coleman, Contigo, Crock-Pot, and Mr. Coffee.
- Best Buy integration is complete and positioned for launch in January 2026, expanding into consumer electronics and personal care, with the marketplace also including health, wellness, and lifestyle products.
Operational implications for brands and marketplace execution
While marketplace expansion is often framed as a reach story, the operational burden is the differentiator for many brand operators. Managing multiple platforms simultaneously requires disciplined controls around item setup, content quality, and channel-specific compliance rules, as well as the ability to coordinate replenishment, returns handling, and customer service workflows. For brands selling across both consumer and wholesale environments, assortment strategy and case-pack configuration can materially affect unit economics and retailer performance, particularly when wholesale platforms behave differently than consumer marketplaces.
CPGIO's positioning and platform complexity
CPGIO positioned the launches as a strategic step to help brand partners reach customers across the "digital shelf" while maintaining execution standards across platforms. "These marketplace launches represent a strategic expansion of our omnichannel capabilities and demonstrate our commitment to meeting consumers wherever they shop," said Sharon Leckron, SVP of Channel Development at CPGIO.
"The complexity of today's digital retail landscape requires brands to maintain operational excellence across diverse platforms simultaneously. By establishing presence on Nordstrom, Chewy, Lowe's, Faire, and Best Buy, we're creating new pathways for our brand partners to reach customers and drive sustainable growth across the digital shelf."
Scale signals and 2026 pipeline
With the additions, CPGIO said it now offers brand partners access to more than 40 digital retail channels, combining proprietary technology and strategic expertise to deliver actionable insights and performance controls. The company also pointed to continued expansion plans, including onboarding additional brands to Faire in early 2026 and broadening Nordstrom assortments next year. For B2B decision-makers evaluating an e-commerce growth partner, the near-term questions typically become repeatability and governance: how quickly new channels can be activated, how consistently content and pricing guardrails can be enforced, and how performance measurement supports data-driven decisions across a growing network of marketplaces.
Learn more at https://www.cpgio.com