Gürok Group Launches AVOYA Mineral Water with KHS Technology to Disrupt Turkish Beverage Market
SHERIDAN, WYOMING – August 27, 2025 – Turkish conglomerate Gürok Group, best known as one of the world’s largest producers of glassware and bottles, has entered the competitive mineral water market with its new brand AVOYA. Backed by KHS’ advanced German filling and packaging systems, the company is positioning itself to capture rising consumer demand for healthy, premium beverages in Turkey.
Strategic Expansion into Beverages
Gürok’s entry into the beverage sector marks a calculated diversification strategy for the group. With strong roots in glass manufacturing, branching into bottled water was a natural extension. Following extensive consumer research, Gürok established its subsidiary AVOYA, launching its first bottles in March 2024. The company focused on consumer-driven insights, with taste, trust, and quality emerging as top purchasing factors in the Turkish market.