Retail & Consumer Goods Industry

SHERIDAN, WYOMING – June 14, 2025 – OFYR is celebrating a decade of redefining outdoor cooking with the unveiling of its Exclusive Anniversary Collection, blending iconic design with advanced functionality to elevate the al fresco culinary experience for the next generation of users and professionals.

Founded on a vision to bring people together around food and fire, OFYR has spent the past ten years crafting more than just outdoor cooking systems—it has cultivated a community of shared experiences. The newly introduced Anniversary Collection pays tribute to this journey, showcasing the company’s commitment to quality, aesthetics, and innovation in the evolving outdoor living market.

Strategic Positioning in a Growing Market

SHERIDAN, WYOMING – June 13, 2025 – The Industrieverband Garten (IVG) e.V. is set to welcome approximately 200 decision-makers from the green industry to its IVG Garden Party powered by spoga+gafa, taking place on June 25, 2025. The event will be hosted during the internationally recognized garden lifestyle trade fair, spoga+gafa, held at Koelnmesse from June 24 to 26, 2025.

A Strategic Industry Gathering at the IVG Stand

For years, IVG has served as an official conceptual sponsor of spoga+gafa and continues its close collaboration with Koelnmesse. At this year’s edition, IVG will again maintain a strong presence with its own exhibition stand in Hall 6.1 (C 022), while also spearheading the newly established IVG Garden Boulevard, a dedicated area located in direct proximity to the IVG stand.

SHERIDAN, WYOMING – June 13, 2025 – Backyard Products Backyard Kids LLC is presenting its comprehensive portfolio of premium outdoor structures at spoga+gafa 2025, highlighting a diverse range of solutions designed to enhance leisure, recreation, and functional living across residential and commercial outdoor spaces.

From stylish grilling pavilions and bar sheds to advanced louvered pergolas and kid-friendly playhouses, the company is emphasizing modularity, aesthetics, and durability — all tailored for evolving consumer demands and retail partner opportunities in the global outdoor living market.

Strategic Expansion of High-Demand Outdoor Structures

SHERIDAN, WYOMING – June 13, 2025 – American Eco Living has officially unveiled Murcano, its new outdoor furniture brand, at the prestigious Casual Market in Atlanta, underscoring its continued leadership in sustainable design and innovation for outdoor living spaces.

The launch marks a strategic expansion for American Eco Living, strengthening its foothold in the high-growth outdoor furnishings segment while reinforcing its eco-conscious values. By presenting Murcano at the Casual Market—a key industry event renowned for spotlighting outdoor lifestyle trends—the company positions itself at the intersection of sustainability, quality, and design.

Sustainable Design Meets Market Demand

Murcano’s debut collection offers a comprehensive selection of outdoor furniture, including:

SHERIDAN, WYOMING – June 13, 2025 – GrassWorx, LLC is set to make a strong impression at spoga+gafa 2025 with the introduction of its latest innovation: DuraGrass®, a patent-pending hybrid turf solution engineered to address one of landscaping’s most persistent challenges—bare and damaged lawn patches.

A New Standard for Lawn Repair and Regeneration

DuraGrass® is designed specifically for high-wear lawn areas—such as fence lines, swing set zones, and dog paths—that often resist natural regrowth. Unlike traditional patches or sod solutions, this product supports both immediate visual improvement and sustainable regrowth by integrating with natural grass.

Its standout feature is a patent-pending open-weave structure that enables:

SHERIDAN, WYOMING – June 13, 2025 – German grill brand BURNHARD is set to make a bold statement at Spoga+Gafa 2025 with the launch of its new modular gas grill, GRANT. Designed for flexibility, durability, and performance, GRANT exemplifies BURNHARD’s strategy to position itself as a consumer-focused innovator and challenger brand within the global BBQ market.

Strategic Market Positioning at a Global Industry Event

From June 24 to 26, BURNHARD will present GRANT and its wider product range in Hall 8.1, Stand F028 at Spoga+Gafa in Cologne—the world’s leading garden and outdoor living trade fair. With over 28,000 trade visitors and around 1,800 exhibitors, the event provides an ideal stage for BURNHARD to engage retailers, distributors, and partners from around the globe.

SHERIDAN, WYOMING – June 13, 2025 – As demand grows for greenhouse solutions tailored to diverse gardening needs, KGT GmbH is spotlighting two distinct models at spoga+gafa 2025: the Rose, designed with twin-wall polycarbonate sheets, and the Aptasia, crafted with real safety glass. Both reflect KGT’s commitment to quality engineering and customer-centric design, offering practical and aesthetic advantages for both commercial and private applications.

Targeted Solutions for Different Greenhouse Requirements

Greenhouse glazing is a key factor in determining functionality, energy efficiency, and visual integration. KGT's Rose and Aptasia models offer contrasting benefits designed to meet the varying priorities of end-users and professionals in the gardening and landscaping sectors.

The Rose: Efficiency Through Twin-Wall Technology

SHERIDAN, WYOMING – June 13, 2025 – YUYANG PC INDUSTRIAL CO., LTD., a global manufacturer specializing in high-quality pavilions and greenhouses, is set to demonstrate its advanced capabilities in polycarbonate sheet and aluminum extrusion at spoga+gafa 2025. The company’s presence at Hall 6.1, Booth E48 will spotlight its strategic focus on production scale, material quality, and OEM/ODM customization.

Scaling Quality Through Manufacturing Excellence

With an emphasis on industrial-grade production, YUYANG combines large-scale manufacturing with stringent quality control processes. The company has built its reputation on delivering robust polycarbonate solutions and precisely engineered aluminum extrusions—materials known for their durability, light weight, and weather resistance, all essential in modern greenhouse and outdoor structure applications.

SHERIDAN, WYOMING – June 13, 2025 – KETTLER Home&Garden has been named the number one brand in the “Garden Furniture” category in the highly regarded “Customer Favorites 2024” study conducted by German news channel ntv and the German Institute for Service Quality (DISQ), marking a significant achievement based on direct consumer endorsement.

With over 247,000 customer votes evaluated across 2,500 companies in 54 categories, the study placed a spotlight on the willingness of consumers to recommend brands. This metric, rooted in real customer experiences, serves as a critical indicator of trust and satisfaction in B2B and B2C sectors alike. In a competitive field of 29 companies within the garden furniture segment, KETTLER secured the top position.

Consumer trust as a competitive advantage

SHERIDAN, WYOMING – June 13, 2025 – KETTLER Home&Garden is repositioning itself for long-term growth by unveiling a refreshed brand identity that connects its storied legacy with today’s lifestyle expectations. The transformation—developed in collaboration with Hamburg-based communications agency YeS IDEAS—was revealed at this year’s spoga+gafa garden lifestyle trade fair in Cologne and marks a strategic step toward reestablishing KETTLER as the leading name in garden furniture.

Strategic Refresh Anchored in Heritage and Innovation

As a household name in outdoor living, KETTLER is leveraging its brand equity to carve a new path in a competitive market. The goal: to secure its position as the number one garden furniture brand for modern families and households across Germany and beyond. With the support of YeS IDEAS, the company has crafted a brand strategy that balances tradition with forward-looking innovation.