Hyundai Auto Canada Elevates Ken Maisonville to COO to Drive Dealer Performance and Customer Experience
SHERIDAN, WYOMING - November 28, 2025 - Hyundai Auto Canada has appointed long-time executive Ken Maisonville as chief operating officer (COO), reinforcing its focus on operational excellence and customer experience as the brand navigates intense competition, electrification and shifting consumer expectations in the Canadian automotive market.
New COO Role Unifies Sales, Marketing and Aftersales
In his newly created role, Maisonville will oversee Sales, Marketing and Aftersales, bringing these core commercial functions under a single leadership umbrella. The move is designed to accelerate decision-making and align strategies across the full customer journey, from brand awareness and lead generation to purchase, ownership and long-term retention.