Linglong Tire Scores Global Brand Visibility with New Chicago Bulls Partnership
SHERIDAN, WYOMING - November 28, 2025 - Chinese tire manufacturer Linglong Tire is stepping up its global brand-building strategy in the Automotive & Mobility sector with a new partnership agreement with the Chicago Bulls, leveraging one of the NBA's most iconic franchises to accelerate its visibility and market penetration across North and Latin America.
Global Sports Marketing as a Strategic Growth Lever
On 25 November 2025, Linglong Tire announced a global partnership with the Chicago Bulls, adding another high-profile sports collaboration to a portfolio that already includes European football giants Chelsea and Real Madrid. The deal underlines Linglong's ambition to position itself alongside internationally recognised sports brands as it competes for mindshare in mature and emerging tire markets.