SHERIDAN, WYOMING - January 6, 2026 - LG Electronics USA announced at CES 2026 that it will integrate Prime Video into the LG Automotive Content Platform (ACP), enabling automakers using LG ACP to offer Prime Video content in-vehicle beginning in the second quarter of 2026. The move positions LG's webOS-based ACP as a more complete entertainment layer for software-defined vehicles, where screen time, passenger experience, and app ecosystems are increasingly becoming differentiators in OEM platform selection. For automakers and Tier suppliers, the announcement signals continued convergence between consumer streaming services and automotive infotainment stacks, with implications for integration planning, regional app availability, and subscription-driven usage models.
What's Changing in the LG Automotive Content Platform
LG described the Automotive Content Platform as a webOS-based system designed to deliver intuitive in-car access to information and services through apps. With Prime Video added, OEMs that deploy LG ACP can bring Prime Video's catalog of movies, series, live events, and Prime Originals to passengers via a platform optimized for the in-car environment. LG positioned ACP as part of its broader AlphaWare software suite, framing the strategy around transforming vehicles into "living spaces on wheels."
"Optimized for the in-car environment, LG ACP enables passengers to immerse themselves in their favorite content from Prime Video and other providers - just like they would at home on LG's popular webOS smart TV platform," said Jae Byun, president of LG Electronics Vehicle Solution USA.
Why This Matters for OEMs and In-Vehicle Infotainment Programs
The announcement underscores how infotainment programs are shifting from standalone head-unit features toward curated app ecosystems that must be maintained over time. For OEM product teams, streaming integration decisions affect both architecture and operations, including app onboarding, certification, user experience consistency, and ongoing lifecycle support. With more high-resolution displays appearing across vehicle cabins, the ability to deliver recognizable content services can influence perceived vehicle value, especially in passenger-focused use cases.
By bringing Prime Video into ACP, LG is effectively expanding the platform's value proposition from "in-car app access" to "first-stop entertainment destination" integration-an approach that may reduce friction for OEMs that want strong content offerings without building and negotiating those integrations independently.
Partnership Signals for the Streaming-to-Car Pipeline
From Prime Video's perspective, the integration continues the push to make streaming available across "all screens and experiences," using automotive platforms as distribution channels. This strategy aligns with growing consumer expectations for continuity across devices-home, mobile, and now vehicle.
Emily Aldis, Prime Video's Director of Devices and AI Partnerships, said, "Bringing Prime Video's vast collection of premium entertainment to even more customers through the LG ACP represents our continued commitment to meeting customers wherever they are with seamless access to their favorite content. LG's innovative approach to in-vehicle entertainment aligns perfectly with our vision of making Prime Video accessible across all screens and experiences."
Operational Considerations: Availability, Subscriptions, and Regional Differences
LG noted that a subscription is required to access apps and that app availability on LG ACP may vary by region and can change over time. For OEM program managers, these constraints matter because they influence launch planning, market-by-market feature parity, and customer support readiness. The addition of Prime Video will likely require careful coordination across HMI design, network connectivity assumptions, and ongoing content-service availability management.
Key operational factors OEMs may need to account for include:
- Timeline alignment with model-year launch cycles ahead of the planned second-quarter 2026 availability
- Regional app availability variability that may affect feature packaging and marketing claims
- Subscription requirements that influence user onboarding flows and customer communications
- Software update and maintenance expectations as app availability changes over time
CES 2026 Context and Platform Strategy
LG tied the announcement to its CES 2026 presence, highlighting mobility solutions recognized through CES Best of Innovation Awards. The company also positioned the ACP within the broader Vehicle Solution (VS) portfolio, which spans head units, displays, connectivity, ADAS vision systems, and software solutions for software-defined vehicles. In that context, integrating Prime Video serves as a visible proof point for LG's "platform + ecosystem" direction, where software and services increasingly define the cabin experience alongside hardware capabilities.
What to Watch Next Through 2026
With Prime Video planned for rollout in the second quarter of 2026, execution will hinge on OEM adoption cycles and the operational readiness required to support consumer-grade entertainment within vehicle environments. For the automotive supply chain, the announcement reinforces the importance of testing, integration governance, and lifecycle planning as third-party services become core features of in-vehicle infotainment strategies.
Learn more about LG's vehicle solutions and LG AlphaWare at www.LG.com/global/mobility.