Monks Strengthens EMEA AI Media Leadership with Appointment of Thiago Correa
SHERIDAN, WYOMING - December 10, 2025 - Monks, S4 Capital's unified, digital-first global brand, is sharpening its AI media strategy in Europe, the Middle East and Africa with the appointment of Thiago Correa as Senior Vice President of Media for EMEA. From his base in London, Correa will help brands redesign their media architectures around algorithmic performance systems that tightly integrate media, data, creative and measurement.
AI as the new engine of media economics
Monks positions Correa's hire squarely in the context of an industry where the leading AI innovators-Google, Meta and Amazon-are also the world's dominant media platforms. As performance increasingly depends on AI-driven bidding and optimisation, the agency sees manual, line-item trading as both a margin sink and a growth constraint for advertisers.