SHERIDAN, WYOMING - December 18, 2025 - A new B2B-focused nautical event, the Napoli Boat Show (NBS), will debut from March 18-22, 2026 at Marina di Stabia in Castellammare di Stabia, positioning itself as a "Boutique Boat Show" built around a simple commercial premise: every boat on display is ready to sail, and sea trials are the norm rather than the exception.
A "Ready-to-Sea" exhibition model built for sales conversations
Unlike traditional dockside showcases, NBS is designed to reverse exhibition logic by putting on-water testing at the center of the buying process. The show's proposition is that there is a material difference between viewing a vessel moored at the quay and experiencing it underway-especially in a setting that allows shipowners and professional buyers to evaluate handling, comfort, and performance in real conditions.
The organizers are positioning the format around two assets-water and time-aiming to create a schedule and infrastructure that supports structured appointments, repeatable demos, and faster decision-making for shipyards and dealers.
Brands and segments: from motorboats to superyachts and accessories
NBS said it has already attracted prestigious brands, including Riva, Cranchi, Saxdor and G-tender, with a portfolio focus spanning motor boats, sailing boats, inflatable boats, catamarans, superyachts and accessories. For exhibitors, this mix supports cross-selling opportunities-from new builds and brokerage to refit, equipment, and service partnerships-while keeping the audience tightly aligned with purchase intent.
Marina di Stabia's infrastructure enables scale without "trade fair friction"
The choice of Marina di Stabia is central to the show's positioning as a technical, sales-oriented platform. The facility offers:
- 900 berths
- Moorings for superyachts up to 100 metres
- A dry dock with a 200-tonne travel lift
- A private heliport
From an operational standpoint, these capabilities reduce the logistics overhead that often limits sea trials at larger events. For shipyards, dealers, and brokers, the ability to schedule and execute multiple demos efficiently can translate directly into higher-quality leads and stronger conversion rates.
Explicit B2B intent: elevating the shipyard-shipowner relationship
The show's organizers frame NBS as a commercial hub intended to restore "commercial and aesthetic dignity" to how shipyards and shipowners engage. "We want to create an event where the beauty of the venue is not just decorative, but functional to sales," says Enrico de Gregorio, commercial director of the Naples Boat Show. "Our mission is to offer exhibitors an organised setting, with resort-style technical services and a qualified audience, far from the confusion of mass tourism."
That positioning aligns with broader trends in high-value categories where buyers increasingly prefer curated, appointment-driven formats over crowded mass-attendance exhibitions-especially when products require time-consuming demonstrations and detailed technical evaluation.
Beyond the quay: innovation talks, networking, and a destination advantage
NBS will extend beyond dock displays, using the Yacht Club as a venue for talks on sustainability and innovation within an "Innovation Dock," alongside networking, gala dinners, and sunset after-show events. The location also strengthens the hospitality angle, with proximity to Pompeii, Herculaneum, and Naples International Airport-useful for international visitors balancing meetings with buyer entertainment and relationship building.
Event details and next steps for exhibitors and visitors
The Napoli Boat Show will take place March 18-22, 2026 at Marina di Stabia, Corso Alcide De Gasperi 313, Castellammare di Stabia (NA). The event is positioned as an exhibition and networking platform designed to facilitate sea trials and commercial engagement in one of Europe's major marina facilities.
For further information and participation details, visit https://www.napoliboatshow.com.