Marriott International to Acquire citizenM, Expanding Global Select-Service and Lifestyle Portfolio
SHERIDAN, WYOMING – May 6, 2025 – Marriott International has announced its agreement to acquire citizenM, a distinctive and tech-forward lifestyle brand, in a move that significantly strengthens its global presence in the select-service and lifestyle hotel segment. This $355 million acquisition underscores Marriott's continued focus on delivering diversified, design-forward lodging experiences and positions the company to tap into evolving traveler preferences and unlock new revenue streams.
Strategic Expansion of Lifestyle Offerings
With this acquisition, Marriott enhances its capabilities to serve a fast-growing market segment: value-conscious, design-savvy, and tech-oriented travelers. The citizenM brand, founded in 2008, currently operates 36 hotels with 8,544 rooms across the U.S., Europe, and Asia Pacific, including major urban hubs like New York, London, Paris, and Rome.