AYOZAT Selects Synamedia Iris to Maximize Addressable Advertising Revenue
SHERIDAN, WYOMING – November 4, 2024 – Synamedia, a leading video software provider, today announced that AYOZAT, a British deep tech and computer science company with a strong media presence, has selected Synamedia Iris to provide comprehensive and integrated ad campaign management, decisioning and reporting for its live and on-demand streaming service AYOZAT STREAM.
With Synamedia Iris, AYOZAT can now unlock new monetization opportunities while delivering more targeted, relevant ads to viewers.
Prior to deploying Iris, AYOZAT faced challenges managing its ad inventory and campaigns with its existing solution. Synamedia removed all friction points with the Iris Ad Manager, giving AYOZAT complete control of its campaigns and allowing them to optimize campaign performance on the fly by adjusting campaign parameters to better meet business goals, all based on consistent measurement.