SHERIDAN, WYOMING - December 2, 2025 - With energy prices volatile and brand owners under pressure to cut carbon and costs, Sidel's EvoBLOW Laser technology is emerging as a strategic lever for beverage, food, home and personal care producers looking to modernize PET blowing operations. Following its breakthrough launch at drinktec and one year of industrial use in the field, President & CEO Pietro Cassani is outlining how the system's performance, simplicity and lightweighting potential are reshaping expectations for next-generation blowing equipment.
Laser-based blowing targets efficiency and TCO head-on
For producers operating high-speed PET lines, the shift from traditional halogen to laser-based blowing is more than a technical upgrade. It directly affects line efficiency, energy consumption and total cost of ownership across increasingly complex packaging portfolios.
"Sidel's launch of the EvoBLOW Laser", shares Cassani, "demonstrated three essential ingredients working in harmony - innovation, customer partnership and commitment. Running in the field for one year, this industrially ready, rigorously tested solution is on its way to transforming blowing operations, with superior performance over traditional halogen solutions."
By positioning EvoBLOW Laser as an "industrially ready" solution rather than a lab prototype, Sidel is clearly targeting operators who need proven reliability in 24/7 environments while still unlocking step-change improvements in resource use and uptime.
Energy savings, lightweighting and simplicity in one platform
At plant level, the value proposition of EvoBLOW Laser is built around a cluster of operational and sustainability gains. The system offers energy savings opportunities by reducing overall electrical consumption versus traditional halogen technology, while also enabling lower possible blowing air pressure under real industrial conditions.
These technical levers translate into tangible business outcomes:
- Reduced electricity use and compressed air demand
- Lightweighting opportunities that lower material costs and carbon footprint
- Increases in line efficiency and flexibility to handle varied SKUs
- Savings on maintenance thanks to a simpler, more robust design
- Easier daily operation for line teams, reducing training overhead
The combination of these factors makes the solution a potential "game changer from many angles" for high-volume producers balancing CAPEX discipline with ESG targets and brand differentiation.
Innovation values embedded across Sidel's NeXt line
Sidel emphasizes that EvoBLOW Laser is not an isolated technology but part of a broader innovation roadmap for its NeXt line concept. Here, line efficiency, resource use and product quality are treated as connected design objectives rather than competing priorities.
Mattia Cenci, VP Innovation shares, "Line efficiency, energy savings, material optimisation, quality, flexibility, Total Cost of Ownership (TCO) and ease are all values that drive innovation across Sidel, from beverages to food to home and personal care. We see these values in our laser technology and throughout our NeXt line, an innovative complete line design for the best performance with the least resources."
For decision-makers evaluating future line investments, this alignment of technology, sustainability and TCO is increasingly crucial, as procurement, operations and sustainability teams all demand measurable impact from new equipment.
Customer-centric innovation culture as strategic asset
Cassani also frames Sidel's innovation push as a cultural strength rather than just an R&D output. Having visited Sidel's sites during his first year as President & CEO, he highlights how close collaboration with customers shapes the company's roadmap.
Cassani reflects, "As I visited Sidel's sites throughout my first months and year, I experienced a shared and undeniable passion for advancing technologies and solving our customers' challenges. This culture of innovation and learning from our customers to drive change is alive throughout Sidel's history and something I am driven to fuel every day."
For brand owners and co-packers, this customer-centric culture matters because it influences how quickly technologies like EvoBLOW Laser are adapted to emerging packaging formats, recycled materials and changing regulatory constraints.
Positioning for cost, sustainability and performance pressures ahead
The company's name - "Société Industrielle Des Emballages Légers", or Industrial Company of Light Packaging - mirrors market expectations that packaging systems must become lighter, leaner and more sustainable without compromising performance or consumer experience. EvoBLOW Laser is presented as a direct response to these pressures.
Proud to be leading Sidel, which in French stands for "Société Industrielle Des Emballages Légers", or Industrial Company of Light Packaging, Cassani concludes, "The EvoBLOW Laser not only lives up to Sidel's name and pioneering history, but is a timely answer to the increasing pressure faced by producers today - to reduce costs while at the same time increasing sustainability and performance."
For equipment buyers and plant leaders planning their next wave of investments, Sidel's messaging positions EvoBLOW Laser as a platform technology that supports energy reduction, lightweighting and operational simplicity all at once-critical attributes as European and global packaging value chains work to remain cost-competitive and ESG-aligned.
For more information about Sidel's EvoBLOW Laser and NeXt line solutions, please visit Sidel's official website and contact the company through its usual customer channels.