SHERIDAN, WYOMING - December 10, 2025 - Yupp Video Services (YVS), the B2B technology arm of YuppTV, is stepping up its role as a white-label OTT backbone provider by delivering a full-stack platform overhaul for Chaupal, one of India's fastest-growing regional streaming services for Punjabi, Haryanvi and Bhojpuri content. The partnership is designed to harden reliability, boost performance and modernize user experience as Chaupal enters its next aggressive growth phase.
Full Technology Replatforming for High-Growth Regional OTT
After three years of rapid subscriber expansion, Chaupal reached the limits of its existing technology stack and needed an infrastructure built for scale, multi-device reach and operational resilience. Yupp Video Services responded with a fully custom instance of its OTT platform tailored to Chaupal's regional content strategy and monetization model.
The new platform now runs across more than 25 device types, including smart TVs, mobile apps and streaming boxes, supporting consistent UX while allowing flexible feature rollouts by platform. YVS also focused on performance fundamentals, delivering faster apps and improved video playback quality to match rising expectations from India's mobile-first streaming audience.
AI-Driven Personalization and Proactive Quality Assurance
Beyond core streaming and device support, the collaboration embeds AI into both the consumer experience and back-end operations. Chaupal has integrated YVS's AI-driven recommendation engine to surface relevant Punjabi, Haryanvi and Bhojpuri titles, helping improve engagement and session length in a highly competitive OTT landscape.
On the operations side, AI-based monitoring continuously analyzes platform health, playback events and user behavior signals to detect anomalies before they impact subscribers. This proactive quality assurance approach is particularly critical for regional platforms that must compete with global OTT players while operating with leaner engineering teams.
"Chaupal's team came to us with a very clear objective - they wanted a platform that could scale without losing the simplicity and consistency their audience values. We're proud of what this partnership has achieved and excited about the roadmap ahead," said Uday Reddy, Founder & CEO of Yupp Video Services.
Zero-Loss Migration of 10 Million Users
One of the most sensitive aspects of the project was the live migration of Chaupal's existing base. YVS led a large-scale user and data migration, moving approximately 10 million users onto the new stack with 0% subscriber loss.
For OTT operators and broadcasters, this is a critical benchmark: any friction in sign-in, entitlements or billing during platform cutover can erode revenues and brand trust overnight. The successful migration demonstrates YVS's capabilities not only as a platform vendor but as a strategic implementation partner for high-stakes transformations.
"For us, technology is as important as content. We wanted a platform that reflects who we are - rooted, diverse, and constantly growing - yet competitive at a global level. YVS understood that and built a system that is stronger, faster, and more aligned with how our audiences consume content today. The transition was seamless, and the performance gains are already visible," said Gurjit Singh, CTO of Chaupal.
Aligning Regional OTT Ambitions with Global-Grade Infrastructure
Chaupal positions itself as "Punjab's own OTT platform," but its audience footprint already stretches across continents as regional diaspora markets grow. To support that ambition, the technology stack must deliver global-grade uptime, content protection, analytics and personalization while still honoring local language, culture and viewing habits.
YVS's white-label approach allows Chaupal to retain its distinctive brand identity and content strategy while relying on a proven, enterprise-grade streaming backbone. For broadcasters, telcos and niche OTT brands, this model shortens time to market for new features and reduces the risk associated with building and maintaining complex video platforms in-house.
Strategic Path for Broadcasters, Telcos and Niche Streamers
With this deployment, Yupp Video Services underlines its positioning as a partner for media companies that want to scale beyond the experimental OTT phase into sustainable, data-driven streaming businesses. The Chaupal project showcases a blueprint where:
- A fully custom instance is built on a mature OTT core platform
- AI recommendations and monitoring are embedded from day one
- Multi-device apps are managed under a unified experience framework
- Large user bases can be migrated with zero subscriber loss
As regional and language-first platforms proliferate in India and other high-growth markets, these capabilities will be central to securing audience loyalty and monetization against global competitors.
For more information on Yupp Video Services' white-label OTT and streaming solutions, visit http://yvs.video/.