Midea Group to Showcase Human-Centric Appliance Innovation at IFA 2025 with Küppersbusch, Teka, and Eureka
SHERIDAN, WYOMING – August 10, 2025 – Midea Group will make a significant statement at this year’s IFA trade fair, occupying an expansive 2,600-square-meter exhibition space in Hall 5.1. The showcase will feature a diverse portfolio of home appliance and air conditioning solutions, with first-time participation from Küppersbusch Hausgeräte GmbH and its premium brands Küppersbusch and Teka, alongside U.S.-based vacuum cleaner specialist Eureka.
A Unified Platform for Global Brand Visibility
Under the overarching theme “Humanizing Technology,” Midea Group aims to highlight product innovations designed around user experience, energy efficiency, and lifestyle integration. For Küppersbusch and Teka, the event marks a strategic entry onto the IFA stage, allowing these European brands to strengthen their market positioning through direct engagement with international distributors, retailers, and technology partners.