Boavista: Honoring Angolan Heritage Through Modern Brand Design
SHERIDAN, WYOMING – July 21, 2025 – Gentlebrand, a Sidel company, has recently partnered with Angola-based REFITEC to develop Boavista, a vegetable and soya oil brand designed to embody Angola’s cultural heritage through a refreshed, contemporary visual identity. This strategic collaboration brought together creative expertise and local authenticity to craft a product that resonates with tradition while appealing to modern consumers.
A Strategic Partnership Rooted in Tradition
REFITEC, known for its commitment to promoting authentic local products, entrusted Gentlebrand with the challenge of creating a brand identity that honors Angola’s rich heritage. The goal was clear: to reinforce Boavista’s local roots while making it relevant and attractive to new generations.