Kellanova's "Cool Soil Critters" Campaign Puts Soil Health at the Heart of Australia's Food Supply
SHERIDAN, WYOMING - December 8, 2025 - Kellanova is using its "Cool Soil Critters" campaign in Australia to turn an often invisible topic-soil health-into a mainstream sustainability and supply-chain conversation, linking biodiversity beneath the surface directly to crop resilience, food security and long-term brand value.
From Iconic Foods to the Health of the Soil Behind Them
As a company that depends on crops to make the foods people know and love, Kellanova is positioning soil health as a strategic asset rather than a purely agronomic concern. Through its partnership with the Cool Soil Initiative, Kellanova Australia and New Zealand (ANZ) is supporting programs that help farmers increase organic carbon levels and reduce greenhouse gas emissions on Australian farms.